Sunday, March 24, 2013

Sneaking at Ridley Bike HQ - leading cyclocross supplier in Europe

Real Cyclists

From Roadbike Review | March 9, 2013 

Ridley bikes from Belgium have been responsible for 7 out 11 championship in the cyclocross circuit in Europe.  Belgium chocolates are also well known world wide.

Ridley believes that they must provide the best equipment since Belgium is a biking country.

Ridley HQ is a 12,000 square meter facility located in an industrial park about  1 hour from Brussel.  This where the finishing the handpainting, assembling, (installing the wheels and components) and those famous stickers. take place.  The frames arrive from Asia where all the work on the frame is done.. So do not get the idea that you still have frames made in Europe -  THEY ARE ALL MADE IN TAIWAN AND CHINA!  Finishing and painting assembling are done in the country of origin of the brand.!

We discussed with Jayjay that we got cheap unfinished frames, branded, as the nighshift production from China?

No comments: