Sunday, October 20, 2013

What is the profile of a typical week-end biker?

Real Cyclists

Rizal   PHL   |  October 20, 2013



As I rode today to Antipolo Church, I wondered what is the typical weekend rider?  What are his demographics psychographics.

I made some hypothesis:

Demographics:   from  Angono, Taytay, Binanonganan, Antipolo, Marikina, Pasig

Age:    30 - 60 years
 
Typically working, with a job (no one with a job can afford the expensive MTBs and road bikes unless somebody gave it to him), may be overweight, with flabs,

Psychographics:   He bikes for health reasons, to live longer, ward of high BP, cholesterol bs and uric acid.
He likes to show off and invest in expensive bike gadgets, and showy and expensive shoes, biking shorts and jersey.  Typically rides with a group on a weekend.

Many ride up to Antipolo:  to test climbing skills and to go to church.  Two birds with one ride

Many rode today.  There must be over 50 bikers in Antipolo church yard for a single mass (they have 6 masses during the entire day)

I met Rolan from Marikina 61 years old;  he used to play basketball and he rode today for health reasons

                         Multicolored jerseys worn by bikers attending mass at Antipolo church


                                    Atypical bikers;   they do not mix with the elderly


                                        Bikes and more bikes - they must be worth millions




                                    Repentant and or devoted elderly bikers inside the church


                                  So many bikes


                                     So many biked today


                                More bikes



                                   Another senior biker



                                        Rolan is a 61 year rider;  I am older

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