Decline in the bicycle industry

Wheels of Happiness

Signs of decline in the bike industry are visible everywhere.       Deep discounts for whole bikes (but not parts).  Plenty quitting bike.   Many selling bikes

How did the industry get into this rut.

During the pandemic when there was too much demand, they over priced and manipulated prices

Now that pandemic is gone, transportation returned to normal and there is less use for bike.  Also inflation ate into the budget for non essentials.  Bike purchase is not essential.  (For those  who bike for recreation)

Good luck to bike manufacturers, marketers, retailers.   This post hopes you get  over the hump.