Upgraditis is not an affliction nor addiction but a wellspring of hope and motivation

Wheels of Happiness

Rizal Philippines
January 7, 2018

We often read mention of upgraditis at FB and the only cure is to buy something from a Bikeshop - "iyon ang reseta ng Doctor). If not cured, the Pres may send the team of PNP PDEA under Op Plan Galugad or Double barrel to stop this afflicition (joke only)

Upgraditis 2012

But I think that upgrading is normal, and the bike marketers are harping and banking on that to add up to their bank balances.

Why do we upgrade?

1  Our equipment, parts are old, and new tech are coming up and we are being left behind in rides;

2.  It is a motivation. When our bike, the parts, the eyewear the jersey are new, we are motivated, and inspired to ride better. That motivation is enough for 3 to 5 more kph.  It is a reminder that we want to live
healthier and stronger.

3.  It is an inspiration to continue riding.  Why do some guys quit riding? They are no longer motivated.
It happened to me.  I wanted to quit too. But when Vhen and others were buying on line  shirts at Lazada
for only P1,215, free delivery:  fit na fit and better than local stores inventory, I am thrillled (I just wore mine to Jalajala ride)

4.  It is a part of our desire, need for self actualization and recognition.  To have a new set up, a new uniform is goal setting and its fulfillment gives us a sense of achievement, and no amount of money can equal that.

It it an investment in a thing in an equipment that remains faithful to us, is silent, does not nag us nor answer back nor raise its voice but silently and faithfully brings us to the place where we want to be.  No gas bills to pay, no monthly just pure enjoyment and excitement everytime we ride on the saddle

So it is a normal thing. And we stop even jokingly to refer to upgraditis as an addiction.

I believe it is not. What do you think?